15A - Figuring out Bio Behavior No. 2

Interview 1: Family friend who was a recent college student

My family friend expressed in her interview how style was not what she primarily focused on when choosing a product that would strongly benefit her. As a former college student who brought their car up to Gainesville she saw the positive impact my service of a college student-run organization focusing on problems most students don’t think about was great. She believes one of these organizations should already exist and when it comes to my service, price is not a big factor because it focuses more on communication and movement. She is most likely to stay updated with the services I provide online and through social media. What matters most to her when thinking about the “rightness” of the project is knowing this is going to help college students now with an issue she wasn’t able to be helped with in the past.

Interview 2: Roommate with a car

My roommate finds importance in both the quality and the style of the service. She explained to me how although it’s a student service that most if not all students what to receive, it needs to catch everyone’s attention. People care about their reputations and what they’re involved with on campus and as a user of my service she would want to make sure the service is trendy and actually gets the job done. Like in my previous interview, she stated how price wouldn’t be an issue with my service but how quality and action mean the most to her. As a car owner herself who lives in an apartment complex near campus and pays an expensive car fee, she believes what will help her determine if the purchase was a good idea would be if she starts seeing change at her apartment complex regarding parking fees for a start.

Interview 3: My business mentor who lives in my apartment complex

My mentor who lives in my apartment complex near campus but does not have a car herself, thinks price matters the most, with quality right next to it. She expressed how as a college student, most of us are on a budget and pay for many of our own things. She believes anything she pays for is an investment regarding weather something tastes good, works, cleans well etc. Although a membership for a student-run organization or a $2 app would not be that expensive and doesn’t sound like much, every dollar counts. If a college student purchases something and it doesn’t meet the needs that it was expected to, it leads to disappointment. Someone could buy themselves Starbucks with $3, which is true! What helps her determine if the purchase was a good idea or a bad idea is whether or not change is occurring. Of course, with the idea and service I came up with, she understands that expensive parking fees for apartment complexes near campus will not be taken away immediately, but if they begin to be lowered or alternatives rise for those who can’t afford it, then she would consider it a good purchase.

Conclusions:

Based on my interviews, I can conclude that the idea I have come up with serves a productive purpose, however much work, effort, and communication needs to be implemented in order for my service to be successful. From what I attained, quality seems to be the most important factor to most people because customers want to feel comfortable and safe with what they have purchased. Overall, what helps a purchase decision is how well you promote your product or service that they will be convinced to purchase it. Furthermore, if they purchase it they better see results or change happening because if not they will regret the purchase.